Patrik Hertzog

Outside the office.

I spend most of my time trying to keep up with my 11 year old son. We ski, surf, dirt bike, wakesurf, and find as many reasons as possible to be outside. Living in Wenatchee gives us a lot of material to work with.

Running my own business wasn't just a career choice - it was a life choice. The flexibility to be present for my family, to set my own schedule, to work with people I like - that's the point.

Patrik Hertzog and his son
Wakesurfing on the Columbia River
What I Do

I build custom digital systems for businesses that need more than a template.

I'm not an agency. There's no account manager in the middle, no junior developer doing the actual work. When you hire me, you get someone who has been doing this for 25 years and will tell you what you actually need - not what's easiest to sell.

My work spans custom website design and development, e-commerce builds on BigCommerce, WooCommerce, and Shopify, business automation and custom web applications, and increasingly - helping local businesses get found through local search and AI-powered answer engines. I serve clients across North Central Washington and nationwide, with a particular focus on businesses in Wenatchee, Chelan County, and Douglas County who want a local developer they can actually call.

What I've noticed over 25 years is that the developers who understand systems - databases, logic, architecture - produce work that holds up. They know why something works, not just that it does. That depth matters when a client's business depends on the thing I built.

Most of my clients have been with me for years. Many for over a decade. That kind of relationship doesn't happen by accident.

See What I Build
Why It Matters

There's a difference between someone who can generate code and someone who understands systems.

A client came to me after spending tens of thousands on a custom website and specialized calculators built by another developer - who had since stopped responding when fixes were needed. I rebuilt things for a fraction of the cost. Not because I'm cheaper, but because I could see exactly what the problem was and knew how to fix it correctly.

That's what 25 years of systems thinking buys you.

Background

Funny enough, I started out in biology.

I started in biology - managing a Department of Agriculture research station in college. When they needed a website, I offered to try. Turned out I was better at it than expected, and liked it more than expected.

That led to a Director of Technology role at the Washington State Contractors Association, building custom database systems, certification platforms, and financial tools from scratch. Then a decade as the only programmer at a Western Washington agency - hundreds of projects across industries. When the agency closed, I kept going independently.

I grew up in Wenatchee, spent about 12 years away, and then came back for good. Twenty years later I'm still here, still doing the work myself, and still taking calls from clients I've known for a decade or more.

Why I Do This

The best part of this job has nothing to do with code.

A few years ago a local contractor came to me. His business had an online presence that wasn't working - a Facebook page that wasn't generating much. Good work, good reputation, just not getting found.

I got to know him and his crew through a lot of driveway conversations while work was being done at my place. I came to understand how much pride they took in their craft - it wasn't just a job to them. That showed up in how they talked about their projects, their attention to detail, the way they carried themselves.

His wife was pregnant with their first child during that time. As a father myself, that was something I connected with immediately - the particular motivation that comes with knowing someone is counting on you. By the time the project wrapped, his son had arrived.

I convinced him to do something a lot of contractors skip: a team page. Real photos, short bios, actual people. Not just a logo and a phone number. The idea was simple - if a prospect can see the faces behind the work before they ever call, trust is already halfway there.

Two years later their business is booming. New leads come through the contact form constantly. Positive Google reviews keep stacking up. They're busy in a way they weren't before.

That's the part I find genuinely satisfying - not the code, but knowing that a new father's business got busy because we got him found and made the right impression before anyone picked up the phone. That's what this work is actually for.

Client Results

My average client has worked
with me for over 8 years.

That's what happens when you can do what you say can do.

★★★★★

We've worked with Patrik over the past six years and have been extremely pleased with both the process and product. He is always responsive, friendly and creative in solving problems. We recommend him unreservedly.

Eric David
San Francisco Retailer
Client for 6+ Years
★★★★★

I can't tell you how many times Patrik has come to our rescue! He's quick to respond and come up with creative solutions no matter what new challenges we throw at him. Always thankful to have him as a friendly and knowledgeable resource for our agency!

Hilary Wright
Adoption Agency Partner
Client for ~20 years
★★★★★

Patrik has been incredibly helpful to work with over the years and just did an exquisite redevelopment of our WordPress site. I would strongly recommend working with him!

Robert Boroughs
General Manager, San Juan Cruises
Client for 10+ years
★★★★★

Patrik was SO WONDERFUL to work with! He was patient with the fact that I had no clue what was required and answered my questions in vocabulary I could comprehend. He responded immediately to any concerns or requests and was a complete professional throughout.

Stor-All
Storage Facility, Wenatchee
Client for 6+ years
★★★★★

I have really enjoyed working with Patrik on several web projects. He is very professional, kind, friendly, and detail-focused. I have nothing but positive feedback — small tweaks or massive overhauls, he's great to have available when you need him.

Michelle Rivera
Ron's Machining Service
Client for 9+ years
★★★★★

Patrik is first rate both in technical ability and in customer service. He has a strong artistic eye and brings graphic expertise to all his designs as well. He's a true joy to work with! I would recommend him highly.

Tom Murphy
Boston Entrepeneur
Client for 11+ years
Let's Work Together

Looking for a long-term technical partner?

I take on a limited number of new projects each year to make sure every client gets the attention they deserve. If that sounds like the right fit, let's talk.

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